The concept of being social has changed over the last decade. While you might have had to catch someone at home when you wanted to speak to them or arranged to meet now we can all just text, leave messages on profile walls, and email. If you're running all over town working with Canadian mortgage companies people and companies can still reach you in a matter of minutes when they want to. With this evolution of socializing has come some changes in the field of marketing and media.
Media is defined as the transfer of information or data through channels or transmission tools. This used to just mean devices like the television and radio. Now you can call everything from your computer to your mp3 player a media tool and all of these different things definitely have social applications. If you're scheduling going to the dentist Toronto based you can communicate your plans to other people through a number of different technologies.
One of the best things about the social media of today is that it allows anyone with something to say to have a voice. You can advertise your business as an Avaya dealer on social networking sites and message boards. You can discuss your favorite books and movies with others from across the world. And you can stay in touch with people no matter where they live or what their schedule is like. With Youtube, Twitter, and Facebook alone it is a whole lot easier to get a message out there.
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One of the biggest triumphs for social media in recent news is its involvement with the protests in Cairo. It is said that so many people would not have been able to come together and share one voice if it was not for their ability to share information online and through different elements of social media. Not only were they able to bring everyone from students to team building consultants together in their own country, but they were also able to broadcast to the world. It was this global support for the protesters that made all the difference.
The three greatest things about social media, opposed to industrial media, is its reach, accessibility, and usability. If you're building a marketing plan for your ADT security firm or are just someone with an interest that you want to share with the world than there is little that is stopping you from reaching your goals. But this also presents some problems with social media. Not everyone is going to agree with everything that's posted online or every app that's created for products like the iPhone. This has called for a new level of discussion when it comes to social media.