There may have been times, when you were listening to terrible local R&B hip hop music on the radio or suffering through a not particularly funny Canadian produced sitcom on TV that you asked yourself "why do we need public broadcasting, anyway? Who is listening to or watching this stuff?" You aren't the only one looking for answers to those questions on the usefulness of public broadcasting, so we thought we'd address them in this article.

Public Access

As a form of broadcasting that is funded by taxpayer dollars (i.e. by the people) the public in turn have access to the resource that they have paid for. Therefore if you wanted to voice your opinion on the services of one of the real estate agents in Kitsilano or thought it was important that the public be informed of a health concern, you would be able to do so, either by calling in during an opinion show, creating a blurb for the community calendar, or by handing a story idea over to the station's reporters.

Commercialization

We live in an age when broadcasting has been largely co-opted by private companies who wish to use it to make money. Mostly they do this through advertising revenue (which is why you always hear ads for a family dentist in Mississauga or rug store in Kelowna) so their programs are continually interrupted by commercial messages. There is no advertising on public broadcasts, freeing it up for more content and removing the annoying interruptions.

Local Talent

Commercial stations tend to fund or buy programs that are geared to be as broadly appealing as possible so the ads for landscaping in Waterloo are heard by the maximum amount of viewers. Public broadcasting doesn't have these restrictions and is often required to run a certain amount of local or Canadian content. This supports local talent by getting their material out there and also makes it possible to air controversial programs or material that might be interesting to only one particular marginalized group.

National Identity

Public broadcasting is about more than just getting away from ads or investigating the effectiveness of MLS Durham Region. The emphasis on Canadian content and government funding makes the programs that appear on our public stations part of our national identity. Broadcast not just within Canada but across the globe, programs on public stations allow people in other countries or from other cultures the opportunity to learn what it means to be Canadian.